Say “Hello Tomorrow” with Emirates

In line with the age of consumer engagement on and off social media, Emirates recently launched a new international brand platform and direction, themed "Hello Tomorrow,” which positions the global airline as the enabler of global connectivity and meaningful experiences.

“Hello Tomorrow” is about inspiring people to greet tomorrow’s unlimited potential, now. “Hello” is a greeting, an invitation to a person, a place or an experience. “Tomorrow” is a time, a place, a state of mind – the unlimited possibility of the future.  Emirates is extending an invitation to try the unfamiliar, create new ideas, and form new visions. The theme encapsulates life’s potential and embracing the future with all the possibilities it holds.

“Hello Tomorrow” replaces the old slogan, 'Keep Discovering', and a global advertising campaign has begun spreading the message around the world. The new branding is designed to appeal to the younger generation who have embraced the digital world and are open to exciting new experiences.

"Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline," said Sir Maurice Flanagan, Executive Vice Chairman of Emirates Airline and Group. “Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people’s hopes, dreams and aspirations. Emirates is connecting people and cultures creating relevant and meaningful experiences that are shaping the world.” 

Beyond a look, the spirit of the brand and its evolution is being embedded internally as well focused on driving increased consumer engagement in what is new, fresh and innovative in the world - empowering people to explore, engage and live.

Reflecting an effort to target a younger audience, the “Hello Tomorrow” campaign is currently debuting with vignettes of the TV spots on Emirates newly launched Facebook channel.  The TV commercials, outdoor and print ads will break today around the world.  The new TV ads can be viewed at http://www.youtube.com/emirates.

“The “Hello Tomorrow” campaign is at the vanguard of the trend for global brands to spark movements not simply do advertising, connecting people, communities and encouraging them to join together to make a positive impact on society,” added Scott Goodson, Chairman of Strawberry Frog, Emirates lead communications partner.