Rising Hip-Hop star Davido was last Wednesday unveiled as the new face of Pulse, a new value offering targeted at the youth sedment of its consumer market.
The platform is specifically designed to give the youth a unique opportunity to connect around their common likes, passions and lifestyle. Davido was unveiled as the face of MTN Pulse at a star-studded media launch held in Lagos, on April 4, 2012.
An upgrade of MTN Fun-link, MTN Pulse is a reloaded platform for the Youth and Trendy’s Segment offering young people across Nigeria, the opportunity to be part of the largest youth community, one that is also vibrant and distinctive.
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