The campaign apparently hopes that the experience will leave the normally wrapped up Singaporeans in a more friendly frame of mind.
"The Coca Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large," said a representative from the company’s "Open Happiness" campaign, Leonardo O’Grady.
Let Coca- Cola come and try this in Naija....... They wont try it again....hehehehe.
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