Campari, the first choice quality drink in the Alcohol and Spirit category is set to launch a Consumer and Trade promotion across five major cities in Nigeria. These cities are Lagos, Aba, Onitsha, Port Harcourt and Warri.
The eight week promo which aims at rewarding Campari loyal consumers and stockist will end on the 28th of May 2012. Promo will take place in open markets, grocery supermarkets and bars.
Campari is an alcoholic spirit obtained from an infusion of bitter herbs, aromatic plants and fruits in alcohol and water with its distinct colour and flavor. Campari comes in 20cl and 100cl bottle.
According to the company representative, Mr. Paul Wilson, “Campari has always been a symbol of passion - passion that expresses itself in terms of seduction and sensuality; these are the values that have made the Campari brand famous throughout the world as an icon of style and excellence”
For the trade promo, wholesalers and retailers will be encouraged to stock and creatively display Campari; points will be awarded to traders daily based on the quantity and creativity of Campari displayed. Prizes to be won by traders with the highest creative display are deep freezers, generators, Nokia phones, to mention a few.
For the Consumer Dare To Mix promo,consumers will be encouraged to purchase shots and bottles of Campari, which they can mix with their Beer, Stout or Chapman. Consumers who purchase a shot of Campari will be issued one raffle ticket; the purchase of 20cl bottle will attract three raffle tickets and face cap; the purchase of 100cl bottle will attract seven raffle tickets, Tshirt and face cap.
Consumers are urged to keep their corks to exchange with raffle tickets at designated Campari Dare To Mix collection centre’s.
There will be weekly draw in each city at a designated location where prizes to be won includes; I-pads, Blackberry Phones. At the end of promotion, a grand draw will be held in Lagos where a winner
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