Mortein World Malaria Day Theme Song by Omawumi

This song is the isssh..... Lyrics written by Cobhams. Hats off to Omawumi, chick can sing.

Great brand strategy by Mortein.

Click here to watch Video

 http://www.youtube.com/watch?v=sBTmdBN7u14&feature=youtu.be

Branding ideas from Jay-z and Kanye West

Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne on August 8, 2011, Its sales of close to 500,000 albums in the first week wasn't just serendipity. It went No. 1 in 23 countries on iTunes.

On the day of the release, Island Def Jam used Twitter to generate excitement for a pop-up store in Manhattan, simultaneously connecting the digital and physical experiences. 

For three days only, fans in New York City were able to see the Maybach featured in the video for the first song off the album and purchase the physical album, amplifying excitement for the video and the album. Securing assets can be difficult, but they can give a big boost your connections with fans.

Utilize social media tracking tools you are familiar with to track data for reporting once your project is complete. Through a partnership with Vevo, both the label and the artists were able to be compensated for each of the 5,000,000 views the video received on YouTube.

Creating buzz in the online world and social media space is no easy task. You will need to utilize your relationships with online editors, bloggers, and the general fan base of your client. Initiate contact, follow up, provide content, and follow up again!

Once you've delivered your message and made all of your cool content available to the public, keep an eye on the conversations across all spaces. Here, you can see seven of the top trending topics on Twitter are song titles from Watch the Throne.

MasterCard, Starwood Hotels reward travellers

The electronic payment solution leader, MasterCard Worldwide is partnering Starwood Hotels & Resorts on customers’ rewards, who book and pay for their accommodation online at any of the Starwood line of hotels and resorts using their Mastercards in Nigeria.

Also, ITRealms gathered that the partners offers Nigerian MasterCard travelers a breakfast buffet for two people, each time guests book and pay for their accommodation onlineat one of the group’s hotels using their MasterCard credit or debit cards.

Vice President and Country Manager for West Africa at MasterCard Worldwide, Mr. Omokehinde Ojomuyide, said this offer is available at 237 Starwood hotels in Europe, Middle East and Africa, including five leading hotels in Nigeria, from the March 1, 2012 through May 15, 2012.

He listed some of the participating Starwood Hotels & Resorts in Nigeria to include  Sheraton Abuja Hotel, Sheraton Lagos Hotel,  Four Points by Sheraton Lagos, Le Méridien Ogeyi Place in Port Harcourt and   Le MéridienIbom Hotel and Golf Resort in Uyo.

The benefits, he said further support the ongoing ‘Cashless Lagos’ initiative spearheaded by the Central Bank of Nigeria (CBN).

Equally commenting, Director Partner Marketing, Starwood Hotels & Resorts, EAME, Nadege Dumont, said that they are excited to continue long-standing relationship with MasterCard and to reward guests with this offer.

“A great breakfast selection complemented by a superior range of beverages and outstanding service is one of the features that have made our hotels famous, and we look forward to welcoming MasterCard cardholders to our establishments, in both Nigeria and abroad,” says Dumont.

Guinness, First Bank win "Best place to work" Award

The Great Place to Work initiative has ranked Guinness Nigeria Plc and First Bank Plc as great workplaces in Nigeria for the 2011/2012 assessment period.

The Great Place to Work institute is a global research, consulting and training organisation that identifies and creates assessment tools for workplaces.

Other companies, from the sixth to 10th position include the Lagos BusinessSchool; Financial Institutions Training Centre; Total Nigeria Plc; Access BankPlc; and Glaxosmithkline Nigeria Plc.

The Chairman, GPTW Nigeria, Mr. Ghandi Olaoye, said a company would attract good hands and talents when it was recognised as a great place to work.

My people, know where to drop your CV from now on.....

Battle of the Brands: Arik Air Vs Aero Contractors

 

Which would you rather fly? Ermm.... Both are not exactly world standard but for Nigerian standards, which of these Airlines delivers a decent service, at least?

Barcadi throws After Party for Mercy Chinwo, Nigerian Idol Winner

Premium Rum, Bacardi hosted a fun party for Mercy Chinwo, winner of the recently concluded Nigerian Idol Season 2. Joe Blue and the top 12 season 2 contestants were also a part of the party. 

Present at the event were kele kele love songstress Tiwa Savage and season 1 winner, Yeka Onka.

They all indulged themselves in different flavours of the refreshing rum including the all time favourite Bacardi Breezer. 

See photos

The Asaba Summit- An evening with young Entrepreneurs

A 3 day summit is being organized by Mr. Nduka Obaigbena of Thisday Newspapers(along with some other organizers such as Dr. Ndidi Nnoli-Edozien, Tonye Cole(Convener of the NGO, Nehemiah Project & MD Sahara Group) on behalf of the BRACED (Bayelsa, Rivers, Abia, Cross Rivers, Edo, Delta ) or south-south states between April 26 -28, 2012. The Nehemiah team is responsible for planning a concert for the young entrepreneurs who will be at the summit on Saturday April 28, 2012.


OBJECTIVE: 
Empowering young/aspiring entrepreneurs from the South-south region by equipping them with the necessary skills required to excel in their chosen fields. It is also hoped that they will be inspired by showcasing young talents who have risen in various areas
➢  Promoting the entrepreneurial spirit yet nurturing innate talents
➢  Encouraging collaboration as opposed to competition
➢  An encounter with celebrated/upcoming Nigerians in a bid to inspire young business men and women from the South-south region

 Guests
 Music - Duncan Mighty; Frank Edwards; Ur flame; Dede Mabiakwu & Sammy Okposo  
 Comedy- Basket Mouth; Bovi, Emeka Smith, MC Shakara; Odogwu

 Compere-  Basorge Tariah; Nse Etim

 Actors-  Frances Duru; Botuba Graham Douglas

 Fashion & Modelling-  Ouch; Kinabuti  & the PH models; Vadira

 Motivational Speakers/Presenters-  Tonye Cole; RMD;  Nse Ekpe; Komboye Sinclair

 Talent sponsors-  Tonye Briggs; Otis Ojekhoa


Target audience: Young Entrepreneurs
Venue: Events & Cultural Centre, Asaba, Delta State.
Time: 6pm 

At the end of each performance, a 5 minute question and answer session shall ensue between the ‘celebrated entrepreneur’ from each category and the audience. 


Click here to register for the summit:  http://southsouth.com.ng/ssys/ 

Nostalgia: Do you remember Planta?

The days of bread and butter, baskelebe, ma je o gbona, ma je o tutu......... Now, its all about Kerrygold, Lurpark or our very own Blue band- Cheap, cheerful and goes perfectly with Agege bread.

In a nutshell: What is a brand?

"A brand for a company is like a reputation for a person."- Jeff Bezos.... Gbam!

Fanta, Ozone Cinemas to Host ‘The Avengers’ Movie Premier

 In a first of its kind event, Fanta, the fun, fruity drink of the Coca-Cola Nigeria Limited, in collaboration with Ozone Cinemas, will host a special red-carpet, costume premier for the much anticipated summer blockbuster movie: The Avengers.

Scheduled for Thursday, May 3, 2012, at the Ozene Cinema, Yaba, Lagos, the event will be open to young fun seekers and movie goers who win tickets from selected Sweet Sensation and Chicken Republic outlets. Ticket winners are encouraged to join in the fun by using their creativity and imaginations to dress up as their favorite super hero. They will be treated to a red carpet reception and enjoy photo opportunity with their favorite stars and stand a chance to win prizes for the best costume of the night.

To win the tickets all the fans have to do is purchase two Fanta 50cl PET bottles alongside a meal worth N1, 000 from the selected eateries and they will be a proud recipient of an Avengers movie premier ticket.

To add to the excitement, ticket winners get the unique opportunity to view the movie ahead of European and American audiences as the Fanta Ozone premier is taking place a full day before the international release.

The Avengers is an Hollywood movie in which Nick Fury (played by Samuel L. Jackson) and the international agency S.H.I.E.L.D. assembles a team of super humans to help save the earth from the evil Loki and his army. Thor, Iron Man, Captain America, The Incredible Hulk and Black Widow (played by Scarlett Johansson) are some of the comic super heroes featured in the action-packed film.

Funny but "On Point"

It doesn't hurt to add some humor to an ad if it'll emphasize the message.This one strong kakaraka!

Campari Commences "Dare to mix" Promo

Campari, the first choice quality drink in the Alcohol and Spirit category is set to launch a Consumer and Trade promotion across five major cities in Nigeria. These cities are Lagos, Aba, Onitsha, Port Harcourt and Warri.

The eight week promo which aims at rewarding Campari loyal consumers and stockist will end on the 28th of May 2012. Promo will take place in open markets, grocery supermarkets and bars.

Campari is an alcoholic spirit obtained from an infusion of bitter herbs, aromatic plants and fruits in alcohol and water with its distinct colour and flavor. Campari comes in 20cl and 100cl bottle.

According to the company representative, Mr. Paul Wilson, “Campari has always been a symbol of passion - passion that expresses itself in terms of seduction and sensuality; these are the values that have made the Campari brand famous throughout the world as an icon of style and excellence”

For the trade promo, wholesalers and retailers will be encouraged to stock and creatively display Campari; points will be awarded to traders daily based on the quantity and creativity of Campari displayed. Prizes to be won by traders with the highest creative display are deep freezers, generators, Nokia phones, to mention a few.

For the Consumer Dare To Mix promo,consumers will be encouraged to purchase shots and bottles of Campari, which they can mix with their Beer, Stout or Chapman. Consumers who purchase a shot of Campari will be issued one raffle ticket; the purchase of 20cl bottle will attract three raffle tickets and face cap; the purchase of 100cl bottle will attract seven raffle tickets, Tshirt and face cap.

Consumers are urged to keep their corks to exchange with raffle tickets at designated Campari Dare To Mix collection centre’s.

There will be weekly draw in each city at a designated location where prizes to be won includes; I-pads, Blackberry Phones. At the end of promotion, a grand draw will be held in Lagos where a winner

Blackberry Bold 5: More Battery life Pleaseee...

Blackberry is no doubt the rave of the moment. The Blackberry Bold 5 also known as the Bold Torch is doing very well in the Nigerian market. It was the most advanced blackberry phone until the recently introduced Blackberry Porche.

The Bold 5 is very slick and user friendly,good to look at I must say but there's one major flaw...the battery life is so short. Haba!

Blackberry, Please take note. At least you're making a lot of money from Naija.

Register to attend the MTN Leadership Seminar with Dr Farrah Gray

The MTN Leadership Seminar is the first of its kind in Nigeria with the objective of:

-          Enabling MTN customers move on ahead in life and business

-          Inspiring the CAN-DO spirit in them.

-          Creating a conducive atmosphere for networking

-          Creating opportunities for budding entrepreneurs through the N30 Million Grant and a 6 month mentorship

            programme with Dr. Farrah Gray.

This year’s Seminar promises to be bigger and better and will feature Dr. Farrah Gray, a young American businessman, investor, philanthropist, author, syndicated columnist, and motivational speaker who became a millionaire at the tender age of 14. The seminar will hold from Tuesday, April 24, 2012 to Friday, April 27, 2012 in 2 locations in Nigeria. The theme of this year’s event is “Breaking the Success Myth”.

The MTN Leadership Seminar will also feature activities beyond talk and will include a first-of-its kind initiative called the MTN Budding Entrepreneur Business Grant. The initiative  will see  3 entrepreneurs go home with the sum of N20 Million for the best idea and N5 Million each for 2 and 3rd great ideas respectively in order to pursue their business ventures.  Avid social network faithfuls would  have noticed “If I had 30 million Naira” twitter hash-tag and Facebook question which served as a pre-cursor to the initiative with Nigerians of all works of life dropping their two cents on the topic   .

About Farray Gray

Farrah Gray is an American businessman, investor, philanthropist, author, syndicated columnist, and motivational speaker. At just 29, he has been able to put in more in a lifetime than most will. Dr. Farrah Gray was named as one of the most influential Black men in America by the National Urban League's Urban Influence Magazine and Ebony Magazine recognized him as an entrepreneurial icon, business mogul and best-selling author. Raised in the impoverished South side of Chicago, Dr. Gray defied the odds and became a self-made millionaire by the age of 14. At the age of 21, he received an Honorary Doctorate degree of Humane Letters from Allen University. This was in recognition of his ingenious economic mind and distinguished commitment to the development of values such as leadership, integrity and scholarship. In his rise from poverty to national and international prominence as an entrepreneurial icon and pre-eminent power speaker, Dr. Gray has inspired millions around the world.

Date	Time	Location	Activity	Venue
24th April	9am	Lagos	Breakfast session with CEOs and MTN Platinum Plus members Theme: From Success to Relevance	Sky Lounge, Eko Hotel and Suites, Victoria Island
25th April	6pm	Lagos	Leadership Seminar Theme: Breaking the Success Myth	Harbour Point, 4 Wilmott Point Victoria Island
26th April	6pm	Port Harcourt	Leadership Seminar Theme: Breaking the Success Myth	The Atrium, Stadium Road, Port Harcourt
27th April	2pm	Lagos	Youth Seminar Theme: Breaking the Success Myth	Main Auditorium, University of Lagos

To register to get an invite visit www.mtnonline.com/leadership

To upload your business plan visit www.mtnonline.com/leadership

Etisalat unveils the Etisalat Masterband in Style! Praiz, Tiwa Savage, Joe Blue, Mercy Chinwo, Chuddy K & More at the Launch

One of Nigeria’s leading telecommunication network – Etisalat sure knows how to get Nigerians wanting more. Recently, the telecomms company unveiled its brand new communication campaign in grand style as everything was planned meticulously from the decor to the cocktails.

The unveiling of the latest brand by Etisalat, was led by Wael Ammar (Chief Commercial Officer, Etisalat) and was taken over by Enitan Denloye (Director of Brands and Communications, Etisalat) who stated that the new brand communication campaign was a new way of expressing the new 0809ja and Etisalat. The soundtrack, the music video and the TV commercials were exclusively shown to the attendees.

The event was anchored by the very dapper Nigerian fashion designer – Mai Atafo and saw in attendance some of Nigeria’s most loved such as Tiwa Savage, Entertainment guru – Dayo Adeneye, Nigerian Idol Judge – Yinka Davies, Sasha, Lynxx, Olu Maintain, Chuddy K, Praise Adejo, Joe Blue, Mercy Chinwo and a host of others.

What’s a night of fun and style without music or fashion? The very daring kele kele love songstress – Tiwa Savage, Chudy K, Praiz, Nigerian Idol finalist and winner – Joe Blue and Mercy Chinwo and many more got the crowd dancing all night long with some of their hit tracks and for fashion, London based designer – Emmy Collins London and Mai Atafo showcased some of their outfits.

Showing that the brand clearly understands what the Nigerian youths love, Etisalat got Uti Nwachukwu, Lynxxx, Muna, Alex Ekubo, Eva, Damilola Adegbite, Bryan Okwara, Eva Adoriah and more to endorse the masterband campaign by strutting the runway.

See photos

Personality Track: Is AY funny or lucky?

No beef o but is AY really funny?

Only in New York

New Yorkers no send...

Hug a Coca Cola vending machine and get a free drink

The vending machine in Coca Cola’s iconic red color and with the words ‘Hug Me’ was installed as part of the company’s "Open Happiness" campaign. Before long, there were lines of people on campus waiting to give their affection to the dispenser.

The campaign apparently hopes that the experience will leave the normally wrapped up Singaporeans in a more friendly frame of mind. 

"The Coca Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large," said a representative from the company’s "Open Happiness" campaign, Leonardo O’Grady. 

Let Coca- Cola come and try this in Naija....... They wont try it again....hehehehe.

Air Nigeria commences flight to London in May

Barring any unforeseen circumstance, a leading airline in the country, Air Nigeria, is set to commence daily international flights to London, with effect from May 16.

The chairman, Air Nigeria, Dr Jimoh Ibrahim, who made this disclosure during an interactive session with media executives in Lagos, at the weekend, disclosed that the company had just acquired two A330-200 to commence flights from Lagos to Gatwick, North Terminal, adding that for any airline to survive, it must fly international routes.

To realise the objective of becoming a regional global industry player, he said effective May 1, the operations of the airline would be decentralised to international, regional and national operations, which would run as different entities and headed by an executive directors.

He said two aircraft had been allocated for international operations, while regional and national operations would get four and seven aircraft respectively.

Jimoh, who gave a historical background of the airline from 2004 to the point it was acquired by the NICON Group in April 2010, said the acquisition was borne out of national pride than for profit.

He noted that the airline, which was at the brink of collapse before NICON took over, had been successfully turned around and now in a stable condition, adding that the losses had been reduced and the airline was now moving toward profitability.

Leaders who are strengthening the Nigerian brand

Adams Oshimole

Babatunde Raji Fashola

Rotimi Amaechi

Sanusi Lamido Sanusi

These men, through their actions, recreate the Nigerian Brand, hereby making governance have meaning to the man on the Street.

Battle of the Brands : MTN Vs AIRTEL

 Which BIS service is more reliable?

                                                                              

Airtel, GSK take Health Awareness Campaign to Lagos School

by Chi Ibe

In line with their Corporate Social Responsibility programme of empowering Nigerian children especially those from the underprivileged homes, Airtel and GlaxoSmithKline have embarked on health awareness campaign in Oremeji Primary School, in Ajegunle, Lagos.

The campaign is designed to promote good hygiene and sanitation in addition to the deworming and screening of pupils and staff of the public school. The programme also featured general health check, including eye screening, cardiovascular checks and growth and weight check on both teachers and the pupils.

Rajan Swaroop, the Chief Executive Officer and Managing Director of Airtel Nigeria, said the activity is part of the company’s roadmap for uplifting underprivileged children in Nigeria through its unique programme,Adopt-a-School Initiative which compliments the United Nations’ Millennium Development Goals of providing access to universal primary education to every child.

 “We are happy to partner GlaxoSmithKline in this laudable project that will further enhance the total wellbeing of the pupils and teachers of Oremeji Primary School. It is a known scientific fact that deworming contributes to good health and nutrition for children of school age, which in turn leads to increased enrolment and attendance, reduced class repetition, and increased educational attainment. Therefore, healthy children are the substratum of a healthy society,” he said.

The company also provides periodically, school uniforms, furniture, books and school bags for the children of the school.

Remember this campaign? Funny but true

This ad was launched for Omega Bank's IPO  during the craze for shares a few years ago. Though an old ad, the message stays on.

Brands we love in Naija.

1. Indomie- Both young and old indulge
2.Toyota- someone you know drives one
3.LG - The first flat screen Tv a young man buys.
4.CocaCola- From cradle to the grave
5.MTN- Everywhere u go
6.Glo- Rule your world
7.Airtel- erm, can't remember
8.Etisalat- 0809aija
7.Klin- Rich or poor, you must must wash your white
8.Ariel- Same as above
9.Honda- From babyboy to bulldog to end of discussion.
10.Guinness stout- Walk into any owambe party